BMCI
Business Marketing Consultants
for the Internet

Shopping Carts

BMCI specializes in creating attractive online storefronts that bring a feeling of warmth and security to your online customers.  We believe that an attractive secure shopping cart environment is an absolute must for your site to be accepted by the public.  Creating that environment is a never ending process and should not be looked at as the end once it is created.  We recommend changing the appearance, but not the logo environment periodically.  This brings new life to your site and keeps your customers coming back.  You also must continually update your product offerings and prices.   Holding sales online and promoting new products is an important part of every site.   Keep in mind that marketing is the key to a successful retail store and it is even more important online.

The Process:

Your products will be displayed with pictures and descriptions.  The storefront shopping cart will allow customers to order selected items by clicking on the picture or order number.  The selection will be placed automatically in the shopping cart along with any other items they may select to purchase.  Once the customer selects done shopping an invoice listing the items selected will appear along with the number of items and the price for each.  At this point the customer can add or delete items from the purchase and a new invoice is prepared for the customers approval.  At this point the customer selects the complete order button.  The order is then processed for payment using the customers credit card or check over our secure server.  The entire transaction takes about 15 seconds to process and return confirmation of acceptance from the processor.  A copy of the completed invoice is e-mailed to the customer and the vendor.  The vendor must the ship the product to the customer.  The vendor will receive payment into the company account generally within 48 hours of the sale.   Vendors should offer a 30 day money back guarantee to protect the interests of the customer.  After all they are buying sight unseen and need to feel secure when purchasing from your site.   BMCI uses the Miva Merchant Server platform to design your product catalog and process your orders.   We also will configure the PayPal online payment system.

Comparison: Retail Storefront vs Online Storefront

A retail store draws from a relatively small geographical area and has great exposure to that area just by being there.  Your website storefront sits in a world environment among millions of other storefronts and websites of all types.  Your storefront is virtually located in a desert with no inhabitants.  There is no local exposure from the passing motorist.  There is no local newspaper in which to advertise your products and sales events.  There is no television and radio to direct people to your store.  In most cases there is not even name recognition.  You are virtually sitting on the moon waiting for a space ship or a shuttle to land at your door.  Dream on!  This in itself creates a huge marketing dilemma of unimaginable scope.

It is not enough to create an attractive site.  You must MARKET THE SITE in everything you do.  Promotion is the key to a successful venture on the internet.  BMCI can provide the tools and expertise to promote your online e-commerce success.

We offer the following shopping cart solutions:

• Miva Server Shopping Cart System - Unix  
• PayPal Shopping Cart
• Payloadz Download

Merchant Account:

Having a merchant account to process online credit card payments and checks is also absolutely essential to your online success.  Most people are spontaneous in their decision to buy and consequently, want it now.  Marketing tests prove that accepting secure payment transactions over the internet can greatly enhance your sales volume.  BMCI can help you setup a secure merchant account for online and offline e-commerce transaction processing of credit cards and checks.  For more information follow the link to Merchant Accounts.